Made of More 01-07-25 Humanizing Business & Finding Your Conversion Audience with 1117 Studios

In this episode of Made of More, host Chris Erdmann sits down with Jackson Rezab, founder of 1117 Studios, to explore how video storytelling can move beyond transactional advertising to truly humanize a business and build trust. Transitioning from a background in competitive athletics and car sales, Jackson shares his unique "plan and execute" philosophy and explains why entrepreneurs should ignore vanity metrics like "internet trends" to focus on the "conversion audience" that actually drives revenue. The conversation also dives into the deep personal motivation behind 1117 Studios, revealing how tragic family losses inspired Jackson’s mission to ensure that the world's greatest stories regarding legacy and purpose never go untold. About the show: Made of More is a radio show / podcast that shares the powerful, personal stories behind the entrepreneurs of the greater Seattle area and beyond, individuals who have built meaningful businesses and experiences not just to better their own lives, but to positively impact their communities, families, and the world around them. This show isn’t just about what they’ve built – it’s also about who they are as people. We explore their journeys of inspiration, adversity, risk, and resilience. We dig into the pivotal moments, the challenges that shaped them, and the drive that pushed them to step outside the box and do something different. These are people who are made of more. And so are our listeners. Each episode is an invitation to connect more deeply; not only with the story, but with the mission behind each business. Whether it inspires you to chase a dream, break your own mold, or simply experience and support these ventures in a way that speaks to you, Made of More reminds us that greatness often begins with a story worth telling.