Mahima Started With No Plan and Turned Instagram Into a Jewellery Brand

Welcome to Chainet, your destination for inspiring founder stories and entrepreneurial journeys.In today's episode, we sit down with Mahima, founder of Rajshan, a handcrafted kundan and fusion jewelry brand that's been winning hearts on Instagram. What makes her story truly special is that she's building this brand while working a full-time 9 to 5 job in tech sales. The inspiration came from her father, and the brand name Rajshan is a heartfelt tribute to her mother and grandfather. Her first sale wasn't to friends or family but to a man at a wedding who boldly styled a green jewelry piece with traditional South Indian attire. Mahima shares how she personally video calls every customer to build trust before they buy, especially in a world full of online scams. She speaks openly about the challenges of turning leads into customers and staying consistent despite slow days. Looking ahead, she dreams of opening an offline store so customers can try pieces in person. Her advice to anyone wanting to start? Just start, don't wait for perfection, and stay consistent. Stay tuned for more such insightful conversations, only on Chainet. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chainet.substack.com