Mailchimp n’est pas adapté au sport et loisir

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Quand une organisation en sport et loisir commence à envoyer des infolettres, Mailchimp est souvent l’un des premiers outils utilisés. C’est connu, simple à prendre en main et facile à adopter au départ. Mais avec la croissance des programmes, des inscriptions et des communications, Mailchimp devient rapidement moins adapté. Et surtout, ce n’est pas un outil conçu pour la réalité du sport et loisir. Certaines fonctionnalités répondent mal aux besoins du terrain, tandis que d’autres sont tout simplement absentes. Dans cet épisode, Olivier et Will expliquent pourquoi Mailchimp devient limitant pour les organisations sportives, particulièrement lorsque les communications marketing, les inscriptions et les opérations commencent à se mélanger. — ✍️ Vous voulez partager votre histoire ou vos questions ? Écrivez-nous : [email protected] 📍 Suivez Olivier sur LinkedIn 🌐 Découvrez Activity Messenger, la plateforme tout-en-un pour la gestion du sport et des loisirs — À PROPOS D'OLIVIER ROUSSEAU Depuis plus de 10 ans, Olivier développe une franchise Sportball avec des emplacements à Montréal, Québec et Ottawa. Confronté aux défis des inscriptions et de la gestion au quotidien, il a co-fondé Activity Messenger pour aider d’autres propriétaires à mieux gérer et faire croître leurs activités sportives.

Episode metadata supplied by the publisher feed · Published May 25, 2026

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