Maison Essentiele Founder Liv on Brand Copying & Setting Boundaries - Pt 2 episode artwork

EPISODE · Jun 1, 2025 · 22 MIN

Maison Essentiele Founder Liv on Brand Copying & Setting Boundaries - Pt 2

from HEY GIRL · host Angie Xylas and Lara Fanuli

#78: Part 2 of our inspiring sit-down with Liv Koennecke, the powerhouse behind Maison Essentiele. In this follow-up episode, you’re getting the unfiltered version of what it really takes to build and run a successful fashion brand and stay sane doing it.Liv opens up about the messy middle of entrepreneurship: navigating career pivots, dealing with burnout, and staying grounded when people start copying your work.You’ll learn all about:Why mental health matters more than any to-do list.The organisational tools Liv swears by to run her business.Her calming morning rituals.Why true work-life balance is a myth.The mindset shift that helped her stop comparing and start thriving.This is a masterclass in resilience, routines, and knowing your worth in a fast-moving industry, not just in fashion. Whether you’re building a brand, chasing big dreams, or just trying to avoid burnout, Liv’s insights will leave you feeling seen, motivated, and ready to take your next step.Because the girls that get it… get it.Slide into the Hey Girl DM's to get your burning questions answered or seek some advice!Follow Liv ⁠@livkoennecke⁠ ⁠@maison_essentiele⁠ Follow Us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@heygirlau⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Angie ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@angiexylas⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Lara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @larafanuli⁠⁠

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Maison Essentiele Founder Liv on Brand Copying & Setting Boundaries - Pt 2

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