Major Visibility: Elevating Your PR Game with Amanda Fitzgerald

In this episode of the Women Who Lead and Sell podcast, Aliya and Kelly delve into the world of public relations with Amanda Fitzgerald, known as Major Visibility and The Ultimate Door Opener. Amanda shares her insights on elevating visibility for female entrepreneurs, emphasizing the importance of mindset and the power of personal branding. She introduces her unique five stages of visibility blueprint, which includes backstage preparation, leveraging social media, and stepping onto various stages to gain exposure. The conversation also touches on the significance of sharing personal stories and secondary messaging to connect with audiences authentically. With a mix of humor and heartfelt anecdotes, Amanda inspires listeners to embrace their visibility and overcome the fears that often hold them back from achieving their goals. KEY TAKEAWAYS Mindset is Crucial for Visibility : Emphasising the importance of mindset, it's essential for individuals, especially female entrepreneurs, to overcome fears of judgment and self-doubt in order to raise their visibility and share their expertise. Develop a Strong Message : Crafting a clear and concise message, or "nail it in eight," helps in effectively communicating what you do. This clarity is vital for making a memorable impression in networking and media opportunities. Utilize Secondary Messaging : Sharing personal stories or unique aspects of your life can enhance your visibility. This "golden nugget" can differentiate you from others and create a deeper connection with your audience. Engage with Local Media : When pitching to journalists, it's important to connect your story to current events or awareness days. This relevance increases the likelihood of media coverage and helps to position your initiative as timely and important. Just Press Send (JFPS) : Overcoming perfectionist paralysis is key. Taking action, even if it's not perfect, is better than waiting for the ideal moment. Sharing your message and expertise can lead to significant opportunities and connections. BEST MOMENTS "If you're not shouting from the rooftops about what you do, then who is? Every person can actually get their own PR, and it's not this huge, oh my God, scary thing." "You can get into the press about the golden nugget. It's the thing about you that makes you interesting and stand out from the crowd." "The minute you raise your head above the parapet, you're going to get shot down. But if it is triggering you, it might be because you actually really want to do it." HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/ https://www.facebook.com/aliya.musa.5/