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Unlocking Potential: Craig Drake’s Coaching JourneyThe Coach Trap PodcastMost coaches struggle not because they lack skill, but because they haven’t defined their audience, mastered storytelling, or built trust consistently.In this episode of The Coach Trap, we sit down with Craig Drake, a coach with 20+ years in management and leadership, to unpack the strategies that turn experience into real client results.We cover:Overcoming limiting beliefs through self-awareness and actionWhy targeting a specific audience is crucial for successHow vulnerability and storytelling build authentic trust with clientsJournaling and reflection as tools for growth and clarityPractical tips for content consistency, marketing, and accountabilityBalancing client work with marketing without burning outIf you want to unlock your potential as a coach and turn expertise into results, this episode gives you actionable insights to make it happen.🎧 Listen now.👉 Join the Skool community: skool.com/thecoachtrap👉 Subscribe on Substack: substack.com/@coachtrap