Make it a process that matters

What if food waste wasn’t just a sustainability problem… but also a store efficiency problem? That’s the question I put to Fredrik Andershed from Deligate in this new episode of The Retail Influencer by 20/CENT Retail. Retailers already have an enormous amount of data. They forecast, order, track inventory, manage promotions and deal with products approaching their expiry dates. So why do so many products still end up in the bin? According to Fredrik, part of the answer lies in a very specific moment: the gap between identifying that a product is approaching its expiry date and taking the right action. That’s where AI can become interesting. Not to add yet another dashboard. But to turn data into very concrete actions: · identify the products that require an intervention · determine when to act · automatically adjust the discount level · help store teams save time · measure what is actually sold or thrown away · and, most importantly, close the loop to improve the next decisions The goal, therefore, is not simply “less waste”. It’s also less manual work, better sales, fewer unnecessary markdowns and, ultimately, better margins. One sentence from Fredrik sums up his approach particularly well: “Make it a process that matters.” Because for change to work in stores, the process also needs to be simple for the teams using it. An episode that shows, in very practical terms, how AI can move from concept to an operational application in the day-to-day reality of retail. Hosted on Ausha. See ausha.co/privacy-policy for more information.