EPISODE · Jan 9, 2026 · 1H 12M
Make It Make Sense: World Cross Country, Burrito League, and Running Media Losing the Plot
from Free Outside · host Jeff Garmire
The Free Outside Show is back for the new year, and I’m joined by our correspondent on everything, Allison Mercer. We’re doing the exact opposite of the usual “five months from now” preview content that other podcasts are doing, and instead talking about what’s actually happening this weekend: Bandera (with Molly Seidel), Houston Marathon for the OTQ watch, and why you should care about World Cross Country in Tallahassee (yes, it’s watchable on Peacock, yes, team tactics make it way more fun than you think, and yes, there are statue alligators on the course).From there, we get into the real chaos: Burrito League expansion, why it works as an “anyone can play” running challenge, and how these community-wide games can be more accessible than the typical big-race ecosystem. Then we go full rant mode on year-end lists, award season fatigue, media bias, and why FKT stories often get misunderstood or flattened by outlets that do not actually live in that world. We also touch on sponsorship transparency, influencer economics, West Coast bias, and why the sport would be better off funding real coverage of barrier-breaking performances instead of paying for interchangeable promo codes. New year, same old us. Racing is back, and we have thoughts.Chapters00:00 Racing Resumes: Exciting Events Ahead05:30 The Thrill of Cross Country Championships08:38 Understanding Cross Country Scoring and Team Dynamics10:46 The Burrito League: A Unique Running Challenge13:42 The Influence of Social Media on Running Culture16:43 The Bias in Trail Running Media and Awards19:49 The Importance of FKTs in the Running Community22:40 The East vs. West Coast Debate in Trail Running25:48 The Shift in Sponsorships and Influencer Culture28:43 The Future of Trail Running Events and Coverage31:44 World Championships and the Impact of Air Quality35:34 Looking Ahead: Goals for 2026Support our Sponsors: Janji (code: Freeoutside): https://snp.link/a0bfb726CS Coffee: CSinstant.coffeeGarage Grown Gear: https://snp.link/db1ba8abSawyer Products: https://sawyerdirect.net/collections/stay-put-sunblock#RunningMedia #trailrunning #ultrarunning #runningpodcast #WorldCrossCountry #crosscountryrunning #BurritoLeague #fkt #runningcommunity #sportsmedia Subscribe to Substack: http://freeoutside.substack.comSupport this content on patreon: HTTP://patreon.com/freeoutsideBuy my book "Free Outside" on Amazon: https://amzn.to/39LpoSFEmail me to buy a signed copy of my book, "Free Outside" at [email protected] the movie about setting the record on the Colorado Trail: https://tubitv.com/movies/100019916/free-outsideWebsite: www.Freeoutside.comInstagram: thefreeoutsidefacebook: www.facebook.com/freeoutside
What this episode covers
The Free Outside Show is back for the new year, and I’m joined by our correspondent on everything, Allison Mercer. We’re doing the exact opposite of the usual “five months from now” preview content that other podcasts are doing, and instead talking about what’s actually happening this weekend: Bandera (with Molly Seidel), Houston Marathon for the OTQ watch, and why you should care about World Cross Country in Tallahassee (yes, it’s watchable on Peacock, yes, team tactics make it way more fun than you think, and yes, there are statue alligators on the course).From there, we get into the real chaos: Burrito League expansion, why it works as an “anyone can play” running challenge, and how these community-wide games can be more accessible than the typical big-race ecosystem. Then we go full rant mode on year-end lists, award season fatigue, media bias, and why FKT stories often get misunderstood or flattened by outlets that do not actually live in that world. We also touch on sponsorship transparency, influencer economics, West Coast bias, and why the sport would be better off funding real coverage of barrier-breaking performances instead of paying for interchangeable promo codes. New year, same old us. Racing is back, and we have thoughts.Chapters00:00 Racing Resumes: Exciting Events Ahead05:30 The Thrill of Cross Country Championships08:38 Understanding Cross Country Scoring and Team Dynamics10:46 The Burrito League: A Unique Running Challenge13:42 The Influence of Social Media on Running Culture16:43 The Bias in Trail Running Media and Awards19:49 The Importance of FKTs in the Running Community22:40 The East vs. West Coast Debate in Trail Running25:48 The Shift in Sponsorships and Influencer Culture28:43 The Future of Trail Running Events and Coverage31:44 World Championships and the Impact of Air Quality35:34 Looking Ahead: Goals for 2026Support our Sponsors: Janji (code: Freeoutside): https://snp.link/a0bfb726CS Coffee: CSinstant.coffeeGarage Grown Gear: https://snp.link/db1ba8abSawyer Products: https://sawyerdirect.net/collections/stay-put-sunblock#RunningMedia #trailrunning #ultrarunning #runningpodcast #WorldCrossCountry #crosscountryrunning #BurritoLeague #fkt #runningcommunity #sportsmedia Subscribe to Substack: http://freeoutside.substack.comSupport this content on patreon: HTTP://patreon.com/freeoutsideBuy my book "Free Outside" on Amazon: https://amzn.to/39LpoSFEmail me to buy a signed copy of my book, "Free Outside" at [email protected] the movie about setting the record on the Colorado Trail: https://tubitv.com/movies/100019916/free-outsideWebsite: www.Freeoutside.comInstagram: thefreeoutsidefacebook: www.facebook.com/freeoutside
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Make It Make Sense: World Cross Country, Burrito League, and Running Media Losing the Plot
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