Make Money by Offering Marketing Incentives | John Dwyer

John Dwyer — founder of The Institute of Wow, direct response marketing expert, and creator of standout campaigns (including a rare Jerry Seinfeld deal) that help businesses win without competing on price. Key Points: Theming sells: Inspired by Disney, JD uses evergreen, public domain themes (wildlife, outer space, dinosaurs) to make offers irresistible year‑round. Free IP example: Attack of the Dinosaurs collectible promo netted $500K in 4 weeks. Seinfeld home loan campaign: Replaced rate discounts with a free vacation, resulting in billions in extra loans. Incentives over discounts: Low‑cost/high‑perceived‑value rewards take focus off price — must match what the audience wants. Turf farm + premium beer bonus = sold out in days. Loyalty rewards swapped for movie vouchers boosted response. Ultimate incentive — travel: Access to unsold hotel rooms sold as bulk vouchers (~$48 special). Works for big‑ticket and demo offers; Harley dealers see ~3.5 sales per 10 test rides. Same cost as a 10% discount, far more pulling power. Doesn’t work for every sector (e.g., funerals). JD’s Principles: Don’t discount — differentiate with irresistible offers. Match incentive to customer desires, not product features. Use free IP themes to avoid licensing costs. Focus on high perceived value / low actual cost. Connect with John: vacationsincentive.com (email for 2‑for‑1 podcast listener deal) Email: [email protected]⁠ 🚀 Travis Makes Money is made possible by High Level — the all‑in‑one sales & marketing platform built for agencies, by an agency.🚀 Capture leads, nurture them, and close more deals — all from one powerful platform.🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices