Make Money by Reinventing Cities | Nicholas Lalla

Nicholas Lalla is an urbanist, social entrepreneur, and author who has made a national impact at the intersection of economic development and emerging technology. As the founder of Tulsa Innovation Labs, Nicholas deployed over $200 million to catalyze northeast Oklahoma’s transition from a legacy oil and gas economy to a thriving tech-driven innovation hub. With a track record that includes leading New York City’s ambitious Cyber NYC initiative and authoring the new book Reinventing the Heartland, Nicholas brings a bold, data-driven approach to urban reinvention. His expertise lies in helping mid-sized cities find their unique tech niche, build inclusive growth strategies, and align diverse stakeholders for lasting impact. On this episode we talk about: – How Nicholas raised over $200 million to build Tulsa’s innovation economy – The urgent need for economic diversification in mid-sized American cities – Strategies for identifying a city’s unique tech niche and growth sectors – Building high-performing teams and engaging stakeholders for urban transformation – Lessons in leadership, change management, and challenging the status quo Top 3 Takeaways 1. Cities must identify and double down on their unique assets to create a tech niche, rather than trying to copy larger tech hubs. 2. Building an innovation economy requires deep stakeholder engagement, public-private partnerships, and a shared vision for growth. 3. Rapid, data-driven action—paired with inclusive leadership—can catalyze transformative change, but sustainable outcomes demand long-term commitment. Connect with Nicholas Lalla: – LinkedIn: https://www.linkedin.com/in/nicholaslalla Website: https://nicholaslalla.com/ Book: Reinventing the Heartland (HarperCollins, 2025) – available at major retailers and Nicholas’s website Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridge Learn more about your ad choices. Visit megaphone.fm/adchoices