Make Money on Linked In - Invest in Your LinkedIn Profile & Activity

We are all on different social media platforms for different reasons and it is important to review your own profile. In this episode, Fredrik and Charlie share what makes an effective LinkedIn profile. You can download a checklist from Fredrik’s LinkedIn page and effectively review your own profile to ensure you are sharing the most complete profile with others. This podcast also includes invaluable advice on how to extend your reach and presence across the LinkedIn community, listen in now to find out more.   KEY TAKEAWAYS First Impressions Photo – this should be a business photo, indicating you are a professional. Title & description – customise your title and ensure your description is interesting and provides keywords. Activity – regular activity is vital, commenting on others and posting Completeness – highlight your competencies and areas you specialise in to ensure others have a complete view of you. Company Website – this should be active. You can also include any other links you have. Summary – this is an opportunity to use keywords ensuring others know about what you have to offer. Networking Connections  - aim to have between 100-500 connections dependant on how niche your field is. Recommendations – you will increase the chances someone will recommend you if you recommend them. Public Profile URL – ensure this is correct Job history Complete and accurate – this is your online CV the more complete and correct it is the better. Role description – this is an opportunity to explain what you actually do in your job. Achievement focus – these are additions that can make all the difference. Date continuity – if there are gaps, explain what you were doing in your time away from work. Professional credibility Skills and expertise - This links to your job role, if you are a manager list the skills that are relevant to this. Education - You may find alumnus who you can connect to in a business you want to work with. Contact information - you need to be contactable and approachable but be aware this will also bring multiple sales calls.   Groups and organisations Membership - You should be a member of at least 5 groups to be credible. Relevance – it's vital that you ensure the groups are relevant to you and your area of expertise. Following key accounts - Follow key accounts and prospective clients, this will enable you to find out the latest news about them. Questions – ask questions in groups to raise your participation. Voted the best answer - If you are smart, strategic, helpful and friendly people can like you within groups. Applications Publications - In LinkedIn, you can publish articles these are similar in format to a blog. Reading – ensure you are doing this regularly Slideshare - You can post keynotes and slide shows here to share with others. Advanced Answers – you can post answers to help groups Link to twitter – you can link any content to your twitter account. Form own group – you can start your own group Events – you can post upcoming events and inform others. Polls – you can create polls to promote interaction.   BEST MOMENTS ‘There is so much knowledge in these groups’ ‘You can become an influencer on LinkedIn through groups’ ‘If you are part of a group you can help multiple people’ ‘I find it more difficult to link up with people who haven’t got a photo’   VALUABLE RESOURCES  https://itunes.apple.com/pk/podcast/invest-in-you/id1353355236?mt=2  Fredrik Sandvall LinkedIn checklist   ABOUT THE HOST Serial entrepreneur Fredrik Sandvall loves sharing ideas and interviewing world-class entrepreneurs and influencers. Invest in You is about investments, entrepreneurs, personal development and doing fun things. He hopes to ensure you take action, helping others and yourself, plus enjoy the journey we call life.     CONTACT METHOD Contact Fredrik Sandvall – Invest in You    https://www.linkedin.com/in/sandvall/?originalSubdomain=uk  https://sandvallinvest.com/  https://www.facebook.com/FredrikinLondon https://itunes.apple.com/gb/podcast/investing-skills/id1445899547?mt=2