Make Money with Unbiased Journalism | Mosheh Oinounou

Mosheh Oinounou is an Emmy, Murrow, and Webby Award-winning executive producer with a distinguished career leading teams at Fox News, Bloomberg TV, CNBC, and CBS. In 2020, he launched Mo News, a platform dedicated to delivering verified, balanced news without the sensationalism or heavy-handed opinion that dominates much of today’s media. Mosheh’s unique approach has quickly built a highly engaged following on Instagram, a successful podcast, and a newsletter—making him a trusted source for straightforward news in an era of polarized coverage. On this episode we talk about: The origins and rapid growth of Mo News, from an Instagram account for friends and family to a leading independent news platform Why traditional media has become so sensationalized and the incentives driving negative, polarizing headlines The challenges and opportunities of building a media business focused on trust, context, and nuance rather than clickbait The impact of corporate ownership and advertising (including pharmaceutical ads) on news coverage and public trust How younger audiences are shifting away from legacy media and supporting independent, subscription-based news sources The importance of critical thinking, context, and empathy in consuming and sharing news today Top 3 Takeaways Build for Trust, Not Clicks: Success in media (and business) can come from focusing on what your audience truly wants—reliable, unbiased information—even if it means slower growth compared to sensationalized competitors. Monetization Follows Value: By solving a real problem for his audience (curating trustworthy news), Mosheh was able to organically grow Mo News and monetize through sponsorships and subscriptions, proving that quality content can be sustainable. Context Is Everything: In a world of viral clips and algorithmic echo chambers, providing context and resisting the urge to oversimplify or polarize is crucial for building credibility and helping audiences make informed decisions. Connect with Mosheh Oinounou: https://mo.news Learn more about your ad choices. Visit megaphone.fm/adchoices