Make More Money with Less Marketing - with Allan Dib: Contractor Evolution

Find More Episodes on PCA Overdrive: https://www.pcaoverdrive.org/contractor-evolution PCA Overdrive is free for members. Not a member? Download the app on the Apple Store or Google Play and enjoy a 7 day free trial! Become a member: https://www.pcapainted.org/membership-resources/ To learn more about Breakthrough Academy, click here: https://trybta.com/PCA178 Get Allan Dib's new book, Lean Marketing, here: https://leanmarketing.com/books/leanm... “Half the money I spend on advertising is wasted. The trouble is I don't know which half.” Ever heard that saying? That classic quote from John Wanamaker dates back over a hundred years ago. And, sadly, even with all the new technology, tracking mechanisms and data at our fingertips, it’s still kinda true. At least it is for many contractors. Our guest today is Allan Dib, author of The 1-Page Marketing Plan and, as of this year, a brand new book called Lean Marketing. The idea is pretty simple. Marketing creates A LOT of waste that provides zero value to you or your customer. So, today we’re going to talk about Allan’s 9 Lean Marketing principles that will help you get more leads, more profit, with LESS MARKETING. 00:00 - Intro 01:01 - Lean Marketing definition 07:36 - Why is it so easy to get duped by agencies? 13:29 - Principle 1 : Create value for your target market with your marketing 18:55 - Principle 2: Embed Marketing throughout the entire product life cycle and customer journey 26:37 - Principle 3: Market comes before product 32:32 - Principle 4: Use the tools and technology to do the heavy lifting and reduce friction 37:41 - Principle 5: Use assets to increase your yield on marketing activities 44:53 - Principle 6: Selling is the best way to build a brand 49:31 - Principle 7: Marketing is a process, not an event 51:47 - Principle 8: Use content to create a pulling force 54:19 - Principle 9: Test, measure, and continuously improve each step in your marketing campaigns 57:34 - Allan’s advice for contractors Subscribe to Breakthrough Academy to never miss a video! � http://bit.ly/youtubebta Interested in working with us? Let's chat: https://trybta.com/welcome Join our Facebook Group: / contractorroundtable Connect with us on Social Media: Facebook: / thebreakthroughacademy Instagram: / btacademy LinkedIn: / 10175179 Email: [email protected] Phone: 1-800-875-1704 #BTA #BreakthroughAcademy #BuildingSuccess