Make Smarter Ad Moves: Easy Tips To Save on Amazon Campaigns

Send us Fan MailStruggling to understand Amazon PPC, reduce wasted ad spend, or finally get your ACOS under control? In this training, Kevin Sanderson from My Amazon Guy breaks down the fundamentals of Amazon advertising, negative keywords, bidding strategies, ACOS vs ROAS, and how to audit your campaigns for wasted spend. If you want clearer, more profitable ads, this is the video for you.#AmazonAdvertising #PPCstrategy #AmazonSellers #ACOS #AmazonTipsired of guessing your bids? Let us break down your campaign math on a strategy call: https://bit.ly/4jMZtxuWant free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSl------------------------------------------------------------------------------------------------------Timestamps:00:00 - Starting PPC Ad Improvements on Amazon  00:15 - What Are Negative Keywords  01:09 - Using Negative Keywords the Right Way  02:17 - What Is ACOS and Why It Matters  03:34 - Understanding Profitable KPIs for Ad Spend  04:09 - How to Find Wasted Spend in Targeting Tab  05:25 - Evaluating Sales and Spend Over Time  05:30 - Starting Bids for Each Match Type  06:14 - Bid Strategy Using ACOS and Conversion Rate  07:25 - Example Math for Setting Amazon Ad Bids  08:15 - Ideal Bid Strategy for Auto Campaigns  09:06 - Why Bids Need Real Data and Adjustments  ----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show