Make Tech Sexy: Loyalty, Memberships & Real Marketing for Salons - with Brayden from YSS

What happens when a tech minded gamer swaps code for colour and decides to make salon tech & marketing sexy?In this episode in the Inner Sanctum, we sit down with Brayden, founder of Your Salon Support and host of the podcast talk show, Can We Go Live, to unpack how salon owners can make tech and marketing feel sexy, simple, and smart again.Brayden shares his journey from the video game industry to the hair and beauty world, building systems that help salon owners move beyond the “post and hope” marketing mindset. We dive into the thinking behind his YSS Loyalty platform and how it’s reshaping the way salons connect with their clients, building real loyalty without relying on discounts.You’ll also hear how to turn memberships into recurring revenue, why your email list might be your most underused asset, and how small tech shifts can make a big impact on client retention, consistency, and growth.What We CoverThe 4 pillars of salon marketing Loyalty that lives on your client’s phone (and why it works)How to make memberships make sense for hairFilling last minute gaps without cheapening your brandThe one marketing tool you need to turn on todayThis isn’t just a conversation about marketing systems, it’s a wake up call that the future of your salon is already in your hands.Timestamps00:00 Episode Summary 02:42 Journey from Video Games to Salon Support 04:30 Building a Business in Salon Support 07:42 Marketing Strategies and Diversification 15:44 Loyalty and Membership Programs 25:00 Understanding Your Audience 25:15 Effective Use of Availability 25:59 Rebooking Strategies 26:37 Innovative Commission Tracking 27:44 Building Loyalty Without Cheapening 28:31 Integrating with Modern Software 31:39 Making Tech Sexy in the Salon Industry 35:09 Remote Team Dynamics 41:39 Expanding Globally 45:17 The Importance of Email Marketing 46:47 Conclusion and Final Thoughts 🎁 Special Gift from Brayden:Brayden is offering Salon Rising: The Podcast listeners a 3 month free YSS Loyalty subscription. Designed to help you elevate client connection and loyalty in your salon.To unlock, use the referral code SALON RISING via yssloyalty.com/contactMentioned in this episode:💖 Celebrating Our Podcast Partner – Christophe Robin, proudly distributed by McM ImportsWe’ve partnered with Christophe Robin and MCM Imports to bring you something beautiful:➡ Experience the Christophe Robin Discovery Box — curated by pro ambassador Monique McMahon.➡ Inside, you’ll find her handpicked favourites — the hero products she swears by in the salon.It’s your invitation to explore the range and discover why Christophe Robin has become a quiet obsession among stylists who know their craft.Click the link below to request your FREE Christophe Robin Discovery Box, exclusively through McM Imports. 👇MCMhttps://www.salonrising.com💛 A Limited Time Offer From Our Amazing Sponsor, Timely 💛➡ Timely is the easy to use booking and payments system that puts salon owners in control of the whole client experience from the first booking to final payment.➡ Salon Rising listeners get a 14 day free trial plus 50% off their first 3 months.➡ And until August 1st, when you activate with Payments, you'll also get a free Touchscreen terminal, worth $349 + GST.Use the code SALONRISING at checkout or click the link below to get started. Once you're set up, your Timely contact will take care of the rest. 👇Timely