Make your bed in 10 seconds or less – Betsy Mikesell of Beddy’s

Betsy Mikesell, CEO of Beddy's, grew her company's revenue from $250,000 in 2014 to $4.8 million in 2017, a 1,817% increase, and to around $7 million in 2018.   Beddy's is a maker of zippered bedding and bedding accessories.   In this interview with Eversprint's Malcolm Lui, Betsy shares how she and her team accelerated their high value sales by:   Developing a network of social media influencers to promote Beddy's products.  Solving a problem: making bunk beds easily and quickly.  Expanding into new applications and markets for their zippered bedding, such as RV, platform beds, college kids.