Make Your Copy Intoxicating with Cassie of Mettle & Tonic

from This or More · host Tiffany Napper

Feel like your copy is a snooze-fest? Grab your pen & paper because today I’m joined by copywriting and messaging wiz Cassie Paton. As the founder of copywriting studio Mettle and Tonic, Cassie spends her days remedying boring copy so that it does what it's supposed to do — increases conversions and sales!We chat about: What cocktails and copy have to do with one another How to make your newsletter stand out from the crowd Biggest mistakes you could be making in your copy & how to fix it What to do when you have writer's block Tips for button CTAs that make people click Cassie’s stance on AI for copywriting. Should you use it? Tune in to find out!LE LIFTOFFA weekly dose of business tips, inspiring stories, and juicy deals. Entrepreneurs, this is where you refuel and prepare for takeoff.Join Le Liftoff todayCONNECT WITH MEFollow me on InstagramCONNECT WITH CASSIEFollow Cassie on InstagramSign up to her newsletter The Speakeasy

What this episode covers

Feel like your copy is a snooze-fest? Grab your pen & paper because today I'm joined by copywriting and messaging wiz Cassie Paton. As the founder of copywriting studio Mettle and Tonic, Cassie spends her days remedying boring copy so that it does what it's supposed to do — increases conversions and sales! We chat about: 1. What cocktails and copy have to do with one another 2. How to make your newsletter stand out from the crowd 3. Biggest mistakes you could be making in your copy & how to fix it 4. What to do when you have writer's block 5. Tips for button CTAs that make people click 6. Cassie's stance on AI for copywriting. Should you use it? Tune in to find out! LE LIFTOFF A weekly dose of business tips, inspiring stories, and juicy deals. Entrepreneurs, this is where you refuel and prepare for takeoff. Join Le Liftoff today [https://bit.ly/tiffanynapperemails] CONNECT WITH ME Follow me on Instagram [https://www.instagram.com/tiffanynapper] CONNECT WITH CASSIE Follow Cassie on Instagram [https://www.instagram.com/mettleandtonicco/?hl=en] Sign up to her newsletter The Speakeasy [https://mettleandtonic.com/speakeasy-email-newsletter]

NOW PLAYING

Make Your Copy Intoxicating with Cassie of Mettle & Tonic

0:00 53:37

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

I'm ok

Mar 26, 2026 ·1m

REMIX: Why we over-shop and compulsively acquire, and how to stop, with Dr Jan Eppingstall

Jan 9, 2026 ·61m

REMIX: OCD and hoarding disorder with Jenna Overbaugh

Jan 2, 2026 ·47m

REMIX: Therapy and hoarding disorder - what are the options? With Dr Jan Eppingstall

Dec 26, 2025 ·78m

REMIX: ADHD and hoarding disorder with Professor Sharon Morein

Dec 21, 2025 ·46m

#207 13 actionable pieces of mental health advice from six former podcast guests

Dec 12, 2025 ·53m

Similar Podcasts

French Your Way Jessica: Native French teacher founder of French Your Way Boost your French listening skills and test your comprehension with this one of a kind series of podcasts. Get the chance to listen to a real conversation between native speakers talking at normal speed AND customise your learning experience through carefully designed sets of questions (2 levels of difficulty) available for download at www.frenchvoicespodcast.com. All interviews also come with the transcript. French teacher Jessica interviews native speakers of French from around the world who share a bit of their life and passion. Where else would you meet in one same place a French yoga teacher based in Melbourne, a soap manufacturer from Provence, or a couple cycling around the world? That Hoarder: Overcome Compulsive Hoarding That Hoarder Hoarding disorder is stigmatised and people who hoard feel vast amounts of shame. This podcast began life as an audio diary, an anonymous outlet for somebody with this weird condition. That Hoarder speaks about her experiences living with compulsive hoarding, she interviews therapists, academics, researchers, children of hoarders, professional organisers and influencers, and she shares insight and tips for others with the problem. Listened to by people who hoard as well as those who love them and those who work with them, Overcome Compulsive Hoarding with That Hoarder aims to shatter the stigma, share the truth and speak openly and honestly to improve lives. The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepreneurs The Small Business Startup School Inc. Starting or buying a small business? While personal circumstances may vary, business patterns remain timeless. On The Small Business Startup School, we explore strategies, insights, and practical solutions to help entrepreneurs confidently navigate their journey.Hosted by Ola Williams—a retail entrepreneur, fintech founder, and financial coach with over two decades of experience—this podcast marries financial awareness and retail psychology with optimism to deliver actionable takeaways.Join us to learn, grow, and connect as we uncover the keys to business success.Let’s continue to learn together and be encouraged to keep on connecting! HOMELAND HOMELAND The Church is a body not a building. It's the bride of Jesus Christ! Jesus is coming back for a mature bride. That means it's time for the church of Jesus Christ to move from milk to meat. This is the hour of maturity!HOMELAND is an announcement that the church is being set free. Only the church has the ability to transform the world. The kingdom's of this world will become the kingdoms of our Lord and Savior!All of creation has been waiting for this moment! Sons and daughters of God are rising up and taking their seat!

Frequently Asked Questions

How long is this episode of This or More?

This episode is 53 minutes long.

When was this This or More episode published?

This episode was published on April 30, 2024.

What is this episode about?

Can I download this This or More episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!