Make Your Copy Intoxicating with Cassie of Mettle & Tonic episode artwork

EPISODE · Apr 30, 2024 · 53 MIN

Make Your Copy Intoxicating with Cassie of Mettle & Tonic

from This or More · host Tiffany Napper

Feel like your copy is a snooze-fest? Grab your pen & paper because today I’m joined by copywriting and messaging wiz Cassie Paton. As the founder of copywriting studio Mettle and Tonic, Cassie spends her days remedying boring copy so that it does what it's supposed to do — increases conversions and sales!We chat about: What cocktails and copy have to do with one another How to make your newsletter stand out from the crowd Biggest mistakes you could be making in your copy & how to fix it What to do when you have writer's block Tips for button CTAs that make people click Cassie’s stance on AI for copywriting. Should you use it? Tune in to find out!LE LIFTOFFA weekly dose of business tips, inspiring stories, and juicy deals. Entrepreneurs, this is where you refuel and prepare for takeoff.Join Le Liftoff todayCONNECT WITH MEFollow me on InstagramCONNECT WITH CASSIEFollow Cassie on InstagramSign up to her newsletter The Speakeasy

Feel like your copy is a snooze-fest? Grab your pen & paper because today I'm joined by copywriting and messaging wiz Cassie Paton. As the founder of copywriting studio Mettle and Tonic, Cassie spends her days remedying boring copy so that it does what it's supposed to do — increases conversions and sales! We chat about: 1. What cocktails and copy have to do with one another 2. How to make your newsletter stand out from the crowd 3. Biggest mistakes you could be making in your copy & how to fix it 4. What to do when you have writer's block 5. Tips for button CTAs that make people click 6. Cassie's stance on AI for copywriting. Should you use it? Tune in to find out! LE LIFTOFF A weekly dose of business tips, inspiring stories, and juicy deals. Entrepreneurs, this is where you refuel and prepare for takeoff. Join Le Liftoff today [https://bit.ly/tiffanynapperemails] CONNECT WITH ME Follow me on Instagram [https://www.instagram.com/tiffanynapper] CONNECT WITH CASSIE Follow Cassie on Instagram [https://www.instagram.com/mettleandtonicco/?hl=en] Sign up to her newsletter The Speakeasy [https://mettleandtonic.com/speakeasy-email-newsletter]

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Make Your Copy Intoxicating with Cassie of Mettle & Tonic

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This episode is 53 minutes long.

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This episode was published on April 30, 2024.

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Feel like your copy is a snooze-fest? Grab your pen & paper because today I’m joined by copywriting and messaging wiz Cassie Paton. As the founder of copywriting studio Mettle and Tonic, Cassie spends her days remedying boring copy so that it does...

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