Make Your Marketing Dollars Go Farther with Real Data with Amanda Sherry, Director of Marketing at Western Computer.

Join us for an insightful conversation with Amanda Sherry, Director of Marketing at Western Computer. Amanda discusses the importance of data-driven marketing, particularly in the Microsoft ecosystem. She highlights the challenges of attribution and the need for a holistic approach to marketing measurement. Amanda also shares insights on how her team at Western Computer leverages tools like Power BI, Uber Flip, and account intelligence to drive marketing success. Topics: 1. Future Trends in Data Analytics and Marketing 2. Polarizing Beliefs in Marketing: The Power of SEO 3. Data-Driven Marketing in the Microsoft Space 4. Tech Stack You'll come away with fresh ideas to improve your strategy, save money, and accomplish more with the data you already have.