Makeup for Rebels | Sandra Soskic on Skinwear, Self-Expression, and Redesigning Beauty

Sandra Soskic is the founder of Humanoid, a skinwear brand that reimagines beauty as a form of self-expression, not perfection. In this episode, Kara and Sandra talk about launching a cosmetics company with no industry background, building creative confidence, and leading with intuition. They also dig into the future of the beauty industry and how Sandra’s multidisciplinary approach is opening up space for more freedom and fun. Chapters: (00:00:01) – Why Sandra Started Humanoid and What Skinwear Means (00:04:30) – Time, Confidence and Why Makeup Isn’t Working (00:07:10) – The Beige Era and How We Lost Creative Expression (00:13:00) – Building a Brand Without Beauty Industry Experience (00:18:15) – Divorce, Risk and the Real Startup Learning Curve (00:24:00) – Identity, Individuality and Being a Punk Optimist (00:29:45) – Parenting, Planet and Why Systems Have to Change (00:36:00) – What Comes Next for Humanoid and How to Get Involved The Powerful Ladies podcast, hosted by business coach and strategist Kara Duffy features candid conversations with entrepreneurs, creatives, athletes, chefs, writers, scientists, and more. Every Wednesday, new episodes explore what it means to lead with purpose, create with intention, and define success on your own terms. Whether you're growing a business, changing careers, or asking bigger questions, these stories remind you: you're not alone, and you're more powerful than you think. Explore more at thepowerfulladies.com and karaduffy.com. Learn more about your ad choices. Visit podcastchoices.com/adchoices