Making DOOH make sense: AI, context and creativity in 2026

An episode of the The IAB Australia Podcast podcast, hosted by IAB Australia, titled "Making DOOH make sense: AI, context and creativity in 2026" was published on November 19, 2025 and runs 33 minutes.

November 19, 2025 ·33m · The IAB Australia Podcast

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Episode Description

In the latest episode of the IAB Australia Podcast, CEO Gai Le Roy engages with industry experts Henry Hellegas, Sales Director of Perion, and Lee Foster, Head of Product at Nunn Media. Together, they delve into the evolution of programmatic digital out of home advertising, discussing the significant growth in agency adoption and the challenges of understanding this dynamic medium. Discover their unique career journeys, gain insights into the importance of dynamic creative optimisation, and learn actionable strategies to effectively leverage programmatic buying for impactful advertising campaigns. Listen now!

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