Making Human Intuition Scalable - Patrick Fagan

What this episode covers

We make quick - and accurate - judgments of the people we interact with, and adjust how we talk to them accordingly. Hundreds of thousands of years of hardwired intuition and empathy guide our social interactions. Brands have been lacking this nuance - until now. A combination of data science and behavioural science allows brands to understand consumers’ personalities and talk to them in the best way. If, for example, their Amazon history shows they like dark chocolate and gin, talk to them in a blunter and swearier way.

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Frequently Asked Questions

How long is this episode of Marketing Meetup Podcast?

This episode is 28 minutes long.

When was this Marketing Meetup Podcast episode published?

This episode was published on April 18, 2019.

What is this episode about?

We make quick - and accurate - judgments of the people we interact with, and adjust how we talk to them accordingly. Hundreds of thousands of years of hardwired intuition and empathy guide our social interactions. Brands have been lacking this...

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