EPISODE · Aug 24, 2010 · 28 MIN
Making Male Targeted Products More Female Friendly
from Purse Strings · host WMR.FM
Jeff LeFever is Director of Marketing for Jack Links Beef Jerky He discusses how Jerky is going from Man Snack to Smart Snack and how this company is making a formerly male product female-friendly.
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Making Male Targeted Products More Female Friendly
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