Making Social Media Relevant - SHI1001

In this episode, Wesley Deese and co-host Alexis Krissay dive into the world of social media marketing for student housing. They discuss the importance of creating engaging, two-way conversations online rather than just posting content for the sake of it. The episode covers strategies for making social media content relevant to students, the role of leasing agents as social media ambassadors, and best practices for leveraging automation tools to maintain instant communication with prospects and residents. Alexis shares her insights from working with student housing properties across the country, highlighting common mistakes properties make with their digital presence and how to avoid them. Whether you're looking to improve your property's social media strategy or explore innovative ways to enhance engagement, this episode is packed with actionable tips to help you stay ahead. Episode Timestamps 📌 [00:00:00] – Introduction: Establishing mini brand personalities in student housing marketing 📌 [00:01:00] – Sponsor Spotlight: Campus Technologies – Providing high-speed internet & managed IT services 📌 [00:02:00] – Welcome & Overview of Student Housing Insight and Shop Talk Webinars 📌 [00:04:00] – Meet Co-Host Alexis Krissay & Introduction to Serendipity Consulting 📌 [00:05:00] – The Current Landscape of Social Media in Student Housing 📌 [00:06:00] – Common Social Media Mistakes: One-sided content, lack of engagement 📌 [00:07:00] – Creating a Two-Way Engagement Strategy on Social Media 📌 [00:10:00] – How Leasing Agents Can Become Social Media Ambassadors 📌 [00:11:00] – Building Trust with Transparency & Open Communication 📌 [00:14:00] – Handling Negative Comments & Encouraging Student Interaction 📌 [00:16:00] – Importance of Instant Communication on Social Platforms 📌 [00:17:00] – Leveraging Automation Tools: ManyChat & AI Chatbots 📌 [00:19:00] – Equipment & Tools for Quality Content Creation 📌 [00:22:00] – Marketing for New Developments: Selling the Lifestyle 📌 [00:23:00] – Encouraging User-Generated Content & Resident Ambassadors 📌 [00:27:00] – Tips for Small Properties Without a Large Leasing Staff 📌 [00:28:00] – Social Media Ambassador Programs: Best Practices 📌 [00:30:00] – Episode Wrap-Up & Final Thoughts Sponsor Spotlight: Campus Technologies This episode is sponsored by Campus Technologies, a leader in delivering high-speed internet and managed IT services tailored for student housing communities. With nearly 25 years of experience, Campus Technologies ensures top-tier connectivity and seamless tech support for both students and property managers. 🔥 Get their latest white paper on best practices for upgrading your property's internet infrastructure! 📌 Visit: campustechnologies.com Resources & Links Mentioned 🎥 ManyChat (Automation for DMs & Instant Responses): manychat.com 📱 Shop Talk Webinar Series: shoptalk.info 🎥 Student Housing Insight YouTube Channel: https://www.youtube.com/@studenthousinginsight8916