Making Stories Work in Your Content episode artwork

EPISODE · Jan 21, 2025 · 21 MIN

Making Stories Work in Your Content

from Small Business Casual · host Emily Aborn

Text Emily! A client recently asked me a GREAT question about using stories in her content, specifically when she might not want to share ALL the details. I turned her story into one that can benefit YOU as we discuss how to tell your stories more effectively and intentionally. I hope you walk away inspired to bring more stories into your content and less stuck in overthinking when you do! Why stories in your content Types of stories you can tell in your business and marketingTelling a concise Origin Story and where to use it Telling Client Stories with 4 simple tipsTelling your behind-the-scenes stories with more easeHow to keep track of your stories and bring them to life 4 Questions to ask yourself before sharing your storyAnd more! Resources & Links Mentioned👉🏻 EXTENDED SHOW NOTES with story prompts/questions Improving Your Storytelling in Your Business: She Built This Episode with Kindra Hall The Ever-Relevant Origin Story: Content with Character Story Stash Workbook Let's Connect!I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. My little family lives in the backwoods of New Hampshire where we spend time hiking,  reading, and playing Crib Wars (IYKYK). Email: [email protected] Me!Leave a Voicemail

Episode metadata supplied by the publisher feed · Published Jan 21, 2025

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Text Emily! A client recently asked me a GREAT question about using stories in her content, specifically when she might not want to share ALL the details. I turned her story into one that can benefit YOU as we discuss how to tell your stories more effectively and intentionally. I hope you walk away inspired to bring more stories into your content and less stuck in overthinking when you do! Why stories in your content Types of stories you can tell in your business and market...

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Making Stories Work in Your Content

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