Making the intangible tangible, with Xanthe Appleyard
from Down to Energy
The queen of content and business strategy breaks down how to translate felt, intuitive, energetic work into clear, grounded value that your audience can connect with. SO obsessed with her, this conversation, and opening up a dialogue that amplifies work that supports your HUMANNESS. We dig into: Landing the plane when the outcomes of your work and offerings are emotional, energetic, somatic, intuitive, etc. Creating and marketing programs around felt experience vs hard skills Staying connected to the essence and heart of your offer while selling Hyping your internal experiences as hard as the financial goals of your business Differentiating between personal experience to boundary vs expression to bring to your audience Xanthe’s relationship with astrology and it's unique removal of shame and affirmation of her decision-making Bringing integrity into the sales processes and "status quo" we accept within the coaching space SO MUCH MORE JUICY STUFF Xanthe is legit incredible, check her out on: Instagram Social Life Community Love you to the Core, Podcast Substack! Connect with me in: Consetllations! Scorpio Season is here!! 1:1 Coaching (accepting one more 2025 client, apply today) Instagram Newsletter Threads Substack
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