Making The Leap to Find Your Purpose | Jen Berson | Founder at Jeneration PR

Jen Berson is the founder and president of Jeneration PR, an award-winning Los Angeles-based agency specializing in baby, kids, beauty, cosmetics, health, and wellness brands. After leaving a career in law, she built one of the top PR agencies in the world over 15 years. Now she’s helping others do the same through Profitable PR Pros, her coaching and online education platform for PR professionals. Jen shares how she made the leap from practicing law to running her own business, the systems that allow her to lead while raising two sons, and the importance of finding your “zone of genius.” She talks about what it takes to build a PR agency from scratch, the common mistakes to avoid, and why she believes in paying her success forward to the next generation of PR leaders. Her journey proves that the right mix of courage, focus, and strategic thinking can open the door to a career and life you truly design. Chapters 00:00 Meet Jen Berson 03:20 Growing Up in California and Early Ambitions 07:15 From College in Santa Barbara to USC Law School 11:40 Practicing Law and Realizing It Wasn’t Her Path 15:30 Making the Leap into PR 19:10 Founding Jeneration PR 23:25 Specializing in Baby, Kids, Beauty, and Wellness Brands 27:50 Building a Business While Raising Two Sons 32:15 Systems and Strategies for Agency Growth 36:30 The Power of Finding Your Zone of Genius 40:05 Launching Profitable PR Pros 44:20 Common Mistakes PR Professionals Make 48:00 Advice for Aspiring Entrepreneurs and PR Leaders The Powerful Ladies podcast, hosted by business coach and strategist Kara Duffy features candid conversations with entrepreneurs, creatives, athletes, chefs, writers, scientists, and more. Every Wednesday, new episodes explore what it means to lead with purpose, create with intention, and define success on your own terms. Whether you're growing a business, changing careers, or asking bigger questions, these stories remind you: you're not alone, and you're more powerful than you think. Explore more at thepowerfulladies.com and karaduffy.com. Learn more about your ad choices. Visit podcastchoices.com/adchoices