Making the Membership Model Work for You

Although some use the words “membership” and “subscription” interchangeably, 64% of consumers believe there is a distinct difference in these types of programs.   But what do consumers really expect from these commerce experiences? Retail TouchPoints and CI&T collaborated on a survey of 1,000+ consumers to find out. Melissa Minkow, author of the report, sits down with host Alicia Esposito to dig into some of the report’s key takeaways, including:  How consumers differentiate membership models from subscription models;  Which categories are seeing the most traction and why;  How the economy is influencing the number of membership programs to which they subscribe; and  The triggers that drive consumers to register (or leave) a membership program.  RELATED LINKS Learn more about CI&T Download a copy of Building a Membership Model That ResonatesConnect with Melissa on Linkedin