Making the Most of Customer Data with a Flexible Enterprise with Glenn Vanderlinden, Co-founder of Human37

This episode features an interview with Glenn Vanderlinden, Co-founder and Lead Solution Architect at Human37. Glenn has over a decade of analytics experience and has held various roles at Semetis including Executive Director of Technical Operations and Services, and worked as a Business Analyst at Deloitte. Today, Glenn helps organizations drive business results by leveraging customer data. In this episode, Kailey and Glenn discuss bridging departments to create a consistent customer experience, focusing on the boring parts of AI to drive results, and making the most of customer data with a flexible enterprise.-------------------Key Takeaways:Creating a consistent and coherent customer journey requires communication between departments and the bridging of tech stacks.Without a Chief Data Officer in place when implementing AI, garbage in, garbage outwill result at an unprecedented scale because everything is over automated.Ensuring you have the right structure and processes in place for AI may seem boring, but it’s essential if you want the tech to work for your business.-------------------“If you want to start with personalization, if you want to start with data or upgrade, whatever you have, start with use cases. Verify what you need in order to bring them to life. Be specific about the requirements. Take into account privacy, consent, data minimization. But, the user story is so important because otherwise you might end up with data that has no use case.” – Glenn Vanderlinden-------------------Episode Timestamps:‍*(03:10) - Glenn’s career journey*(06:06) - Trends impacting marketing and customer engagement*(11:51) - Glenn’s take on flexible enterprises*(18:47) -  AI use cases*(25:58) - How Glenn defines “good data”‍*(40:22) - Glenn’s recommendations for upleveling customer data strategies-------------------Links:Connect with Glenn on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorGood Data, Better Marketing is brought to you by Twilio Segment. In today’s digital-first economy, being data-driven is no longer aspirational. It’s necessary. Find out why over 20,000 businesses trust Segment to enable personalized, consistent, real-time customer experiences by visiting Segment.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.