Making the Point: How Loyalty Programs Strengthen Live Entertainment

Want to see how a loyalty program actually moves behavior without feeling transactional? We sit down with Katie Dalton, president of Audience Rewards, to unpack the mechanics that turn a thrilling night out into a habit fans can’t wait to repeat. From the first “wow” perk to AI-powered recommendations, we explore the playbook that keeps people choosing live entertainment over another night on the couch.We start by nailing what success looks like: delight for the fan and measurable value for the brand. Katie explains why theater has a head start—emotion. With Broadway as a passion product, the goal isn’t just discounts; it’s crafting moments that spark dopamine and bring fans back into the tent. We dig into the unique Broadway challenge where each show is its own business, why some productions engage at a level ten and others hesitate, and how suburban audiences remain a high-potential segment for repeat attendance when you structure rewards around realistic frequency.We get tactical about incentives—why tickets top the redemption list, how micro-earning hooks like daily trivia drive stickiness, and how experience-led rewards can produce outsized results. If you care about ticketing, fan engagement, retention, and the business of Broadway, this conversation delivers strategy you can act on today and a vision for where loyalty is heading next. Subscribe, share this with a colleague in live entertainment, and leave a review to help more fans find the show.Recorded Thursday, November 6th, 2025Hosts: Damian Bazadona, CEO & Founder, Situation & Maureen Andersen, President & CEO, INTIXGuest: Katie Dalton, President, Audience RewardsProducer: Peter Yagecic, Innovation Advisor, Situation