Making Your Potential Client Feel Safe To Invest In You

“Whether you are selling a product or a service, people buy from someone who they know, like, and trust,” says host May Yeo Silvers. In today’s episode, May shares tips on how to help your potential clients feel safe investing their time and money into you.   When a cold lead buys a service, they are entrusting their money with someone that they don’t even know. While this can be a scary and uncertain decision, there are ways you can make potential clients feel better about their decision. According to May, the most important thing to do is be empathetic. Whether that be sharing a past client's experience, or finding a way to personally relate to them, you need to place yourself in their shoes. Once you understand where they are coming from, you will be able to close sales calls more effectively.    Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn how to build a know, like, and trust relationship with your potential clients so they feel safe investing in you.   Quotes • “Whether you are selling a product or a service, people buy from someone who they know, like, and trust.” (01:21-01:31) • “When you're buying a service, you're actually entrusting your hard-earned money on someone that you don't really even know.” (02:07-02:16) • “At the end of a sales conversation, your goal is to make the other person feel comfortable and safe to buy from you.” (04:06-04:16) • “Testimonials are great, but if you don't understand the decision-making journey that your potential buyer is battling with, you will not be able to easily close the sale.” (16:43-17:00) Links Connect with me at: [email protected] Website: events4anyone.com LinkedIn: www.linkedin.com/in/mayyeosilvers Facebook: www.facebook.com/mayyeosilvers IG: www.instagram.com/mayyeosilvers TikTok: https://www.tiktok.com/@mayyeosilvers  FB private group: https://www.facebook.com/groups/events4anyone   Podcast production and show notes provided by HiveCast.fm