Management Diaries: AI Isn’t Magic
from The Lease-Up Hosted by Multi-Housing News
Welcome back to Management Diaries. Jim Cunningham, president of Marquette Management, sits down with MHN’s Denile Doyle to discuss where he believes AI truly adds value for property managers. Cunningham unpacks what thoughtful adoption really looks like when it comes to new technology. He explains how AI is adding value across Marquette’s portfolio, where its limitations show up and why there is such a thing as too much tech. He also stresses that operators have a responsibility to implement AI carefully. What seems like a game changer at the corporate level can turn into a bad idea once site teams start using it at the property level. Here are some highlights from our conversation: (3:38) Getting real about what AI can’t do—and will never be able to do (6:10) Lessons learned and challenges from testing different tools (9:09) Why Marquette is shifting its approach to AI integration (17:50) The unintended consequences that can surface when teams use AI
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