Managing Amazon Ads in Tough Times to Protect Your Organic Sales

Think cutting your Amazon PPC budget is like saving money? In this episode, Michael Tejeda breaks down why slashing your ad spend right now could actually hurt your organic rankings and cost you more in the long run. With tariffs and economic uncertainty shaking things up, Michael shares real client stories and smart strategies like keyword clustering and budget balancing that helped boost sales—even when the market softened. A must-listen for every Amazon seller who wants to win the game.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 – What questions do Amazon sellers ask most?00:27 – Tariffs are messing things up — why cutting ads now is a bad move02:24 – Why slashing your ad budget can hurt your sales big time04:14 – How Amazon ads help your organic (free) sales06:30 – When a client says “Cut my ads in half!” — what really happens07:37 – How fast your organic sales drop after cutting ads09:00 – Story time: What happened when we pumped up the ad budget15:47 – How grouping keywords helps you spend ad money smarter19:10 – Why breaking keywords into clusters makes your budget work better20:34 – Staying cool when Amazon throws curveballs at your ads22:13 – Different sellers, different ad struggles 🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingGet to know Michael Tejeda, a skilled campaign manager at Ad BadgerTariff Turmoil: How Brands Are Adapting in 2025Successful Ecommerce Entrepreneur On Business, Scaling 10x, and Finding the Right PartnersThe One Activity That Will Fix Your ACOS in 2025How to Find Products That Sell Organically📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host:  Michael TejedaSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno