Managing & Optimizing Marketing Campaign ROI. Forget the Spreadsheets (:

CMOs have much on their plate; and the biggest on that plate is having a robust process to manage all of their marketing initiatives all in one place. The answer is Plannuh.  My guest is Peter Mahoney. Peter is the founder and CEO of Plannuh, the first AI-driven platform for delivering Operational Marketing excellence by combining marketing planning, budget management, expense tracking and ROI optimization. Together we talk about managing campaign ROI and how to optimize total spend for the best performance. Peter has more than 30 years of experience as a marketing and product executive and has been a CMO for companies from early stage through multi billion dollar public companies.   I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories