Managing Churn For Self-Serve SaaS
from The Self-Serve SaaS 'Cast
Your hosts discuss how to manage churn and steer it in a more positive direction using cohort analysis and segmentation. This is a reliable way to identify which customer segments are churning out the most, and where in the customer lifecycle you're losing them. 00:00 Introduction 02:40 Churn As A By-product (The Standard Approach) 04:50 Cohort-Based Churn Analysis 08:38 Cohort-Based Churn Trends 10:31 Upfront Churn: An Opportunity 13:28 Patterns In Churn Segments 18:02 Flying Blind With Aggregate Churn 27:16 Managing Churn: Summary Find additional resources and the full transcript here: https://selfservesaas.mn.co/posts/managing-churn-for-self-serve-saas
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