Managing marketing content in the age of AI

As brands face an explosion of content across global channels, AI is being used not just to generate the content, but to solve the increasingly difficult challenges of organization, findability, and workflow acceleration.In this episode of Conversations with MarTech, Erica Gunn, CMO at Canto, discusses the evolving landscape of digital asset management (DAM) and the significant impact of artificial intelligence on marketing operations.Among the topics we cover:Managing the proliferation of digital assets and the necessity of human judgment in an AI-driven eraMoving beyond translation to localization to ensure brand authenticity across diverse cultural and regional markets.Practical applications of AI in tagging, natural language search, and automating repetitive tasks to reduce friction.How AI-powered research and LLMs are changing how customers discover and interact with brands before they ever reach a website.Episode guide00:00 Introduction00:28 Meet Erica Gunn01:32 How marketers create and manage the proliferation of content04:40 The DAM challenges of agencies and regulated industries06:49 How does AI help solve the digital asset management challenge?10:51 Leveraging AI for content workflows12:01 What’s working for Canto’s marketing?15:07 How prospects researching with AI change the way B2Bs marketThis podcast is produced by MarTech, a Third Door Media property.