Manal Smith (The Hundred & SailGP) bonus episode: The thrilling world of ticketing

Some choose the safe path, others a more daring one. Manal Smith is of the last category. Her ticketing career started at the London 2012 Olympics, and since then she has taken on huge challenges at both AXS, GP World Tour, and The Hundred before she recently was appointed Head of Ticketing at SailGP.In this bonus episode of TicketingPodcast.com, Manal transports us back to when she got her first taste of the ticketing world, followed by her swift transition into the heart of ticketing operations.With a dash of humour, Manal shares intriguing anecdotes about the extremes people will go to secure tickets, and her secret hacks to securing tickets for sell-out events. We uncover the magic woven by Manal into the end-to-end customer journey that begins with a ticket purchase. She shares her invaluable insights into ticketing strategy, pricing, and system building. The episode was recorded on 24 May 2023.Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/