Manual Pricing Is Killing Your Amazon Margins

Send us Fan MailIn this episode of the MAG Growth Podcast, Noah Wickham talks with Felix Hoffman from Seven Learnings about how Amazon sellers can think about pricing, discounts, and ad spend in a smarter way. The conversation covers common pricing mistakes, profit leaks, and why better product-level data matters as ecommerce and AI shopping keep changing.Get better sales and grow your brand with My Amazon Guy: https://bit.ly/4jMZtxu#AmazonSellers #AmazonPricing #EcommerceTips #AmazonPPC #amazonprofits Want free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 - The "Discount Addiction": Why brands over-rely on markdowns 1:30 - Felix Hoffman’s background at Zalando and the birth of 7Learnings 3:10 - What "Set it and Forget it" pricing actually costs your business 4:10 - Rule-Based vs. Predictive Pricing: Ending the race to the bottom 5:24 - Understanding Price Elasticity on a product level 6:35 - Is Dynamic Pricing a trust-killer for luxury brands? 7:56 - Why Pricing and Ad Spend must be optimized together 10:45 - Using Google Maps logic for retail growth 12:40 - Case Study: Decreasing discounts to increase sales volume 16:14 - Agentic Shopping: How AI assistants will change pricing forever 19:17 - Long-term forecasting: Managing stock and liquidation cycles 23:25 - Why Pricing is the #1 AI investment for Amazon sellers 25:03 - Advice for technical founders: Marketing vs. Product-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show