Marc Coloma: How To Built Europe's Biggest Plant-Based Food Company, co-founder of Heura #63

What if the solution to our broken food system was hiding in plain sight—on your dinner plate? For Marc Coloma, it was a moment of clarity: plant-based foods weren’t just a trend; they were a necessity. But how do you convince the world to embrace change when culinary traditions and consumer skepticism stand in the way?In this episode, Marc shares his journey from social activist to founder of EUR, a leader in the plant-based food revolution. He dives into the challenges of creating sustainable, innovative products that honor culinary traditions while appealing to modern tastes. Marc explores the power of community and non-conformism in driving change, as well as the critical role of technology in reshaping food choices.We dived into topics like:Building a Community Around Plant-Based EatingProduct Development and Market FitInnovative Technology in Plant-Based ProductsChallenges and Opportunities in the Plant-Based SectorThe Role of Brand Identity and CommunityThe Future of Plant-Based FoodsInnovative Marketing Strategies in Plant-Based FoodsData-Driven Approaches to Consumer EngagementUnexpected Lessons from the Food IndustryMedia Influence and Misinformation in Food ChoicesAdvice to Younger Entrepreneurs🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠Linkedin⁠📸 ⁠Instagram⁠🌎 ⁠⁠Website⁠😊 The Guest: Marc ColomaLook into the company ⁠Heura