Marc Coloma: How To Built Europe's Biggest Plant-Based Food Company, co-founder of Heura #63

What if the solution to our broken food system was hiding in plain sight—on your dinner plate? For Marc Coloma, it was a moment of clarity: plant-based foods weren’t just a trend; they were a necessity. But how do you convince the world to embrace change when culinary traditions and consumer skepticism stand in the way?In this episode, Marc shares his journey from social activist to founder of EUR, a leader in the plant-based food revolution. He dives into the challenges of creating sustainable, innovative products that honor culinary traditions while appealing to modern tastes. Marc explores the power of community and non-conformism in driving change, as well as the critical role of technology in reshaping food choices. We dived into topics like: Building a Community Around Plant-Based Eating Product Development and Market Fit Innovative Technology in Plant-Based Products Challenges and Opportunities in the Plant-Based Sector The Role of Brand Identity and Community The Future of Plant-Based Foods Innovative Marketing Strategies in Plant-Based Foods Data-Driven Approaches to Consumer Engagement Unexpected Lessons from the Food Industry Media Influence and Misinformation in Food Choices Advice to Younger Entrepreneurs 🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US 👥 ⁠Linkedin⁠ 📸 ⁠Instagram⁠ 🌎 ⁠⁠Website⁠ 😊 The Guest: Marc Coloma Look into the company ⁠Heura