Marc Davison – Discovering differentiation in an undifferentiated market

On today’s episode, HW Media CEO Clayton Collins speaks with Marc Davison, co-founder of 1000watt. Since 1998, Marc has dedicated his career to refreshing and authentic branding in real estate. He launched 1000watt in 2007 with Brian Boero after collaborating together at Inman News; now they’re working with companies across the real estate ecosystem to discover their unique and fresh brand messaging. In this live interview at HousingWire Annual in Austin, Texas, Clayton and Marc talk all about branding and strategic marketing in housing. They discuss how to best utilize branding as a business strategy, where a lot of companies get it wrong and how to differentiate yourself in a market where the product is undifferentiated. Related to this episode: Connect with Marc on LinkedIn 1000watt The Gathering HousingWire on YouTube Enjoy the episode!The Housing News podcast explores the most critical topics in mortgage, real estate and fintech. A new mortgage or real estate executive joins the show each week to add perspective to the top stories crossing HousingWire’s news desk. Hosted by Clayton Collins and produced by the HW Media team.