Marca é Tudo: Havaianas e Karol Conká no Tabuleiro do Branding

from UFMS Digital · host UFMS Digital

Disciplina: Gestão de MarcasProfessor Especialista: Karoline Ferreira Kinoshita GoesResumo: Neste episódio, será explorado o fascinante mundo das marcas, com foco no reposicionamento da Havaianas e na reinvenção da marca pessoal de Karol Conká. Vamos entender como essas duas marcas, muito distintas, lidaram com crises de imagem, reposicionamento estratégico e narrativas de marca. Se você se interessa por branding, gestão de reputação e como marcas podem se reinventar, não perca! Ouça agora e descubra como essas histórias podem inspirar sua própria jornada de construção de marca.

Episode metadata supplied by the publisher feed · Published Aug 10, 2025

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Marca é Tudo: Havaianas e Karol Conká no Tabuleiro do Branding

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