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EPISODE · May 2, 2024 · 34 MIN

Marcas globales

from PLAYBOOK - Marketing para marketers · host Anita Figueiredo y Sebas Paschmann. Presenta Proteína Marketing

Anita y Sebas conversan con Nicolás Iribarne, flamante Director General de Burger King Cono Sur y ex Director de Marketing en Burger King Cono Sur. En esta conversación, Anita y Sebas entrevistan a Nico acerca de la construcción de marcas globales, debatiendo sobre las particularidades de dirigir una marca ya definida por una corporación diferente a la que la ejecuta, así como sobre los trabajos necesarios para garantizar su éxito. No te pierdas este debate sobre la adaptación de la estrategia global a los mercados locales, que destaca la importancia de la localización y la tropicalización.

Episode metadata supplied by the publisher feed · Published May 2, 2024

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Marcas globales

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This episode was published on May 2, 2024.

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