Mareile Osthus: What Humii’s Mystery Shoppers Really Think of Your Store

Get Your Free SEO Audit HereCX Index here In this episode of Ecommerce Australia, host Ryan Martin sits down with Mareile Osthus, ex-CCO of The Iconic and now co-founder & CEO of Humii, Australia’s leading online mystery shopping powerhouse. Mareile reveals how traditional metrics like Net Promoter Scores fail modern e-commerce brands and how Hume’s real-time, unbiased mystery shopping data is exposing hidden friction points that cost retailers millions in lost revenue and repeat customers.Tune in to discover:✅ Why your NPS is lying to you, and what to track instead✅ How to spy on your competitors’ real CX without integrations✅ The shocking average refund times hurting Aussie retailers✅ Common blind spots killing conversion & repeat purchase rates✅ How small to medium brands can harness enterprise-grade insights on a startup budgetIf you think your customer journey is ‘good enough’, think again. This episode will challenge you to benchmark, fix blind spots fast, and turn your CX into an unbeatable growth engine.