Margi Hour: What Is The Right Content Schedule For A Launch?
from Marketing and Margaritas Hosted by Marketing and Margaritas
Today on Margi Hour we answered Libby's question: Hey girls, I have been a listener for a year now and you have the most useful tips so thank you 💛 I am in the process of setting up a swimwear business called Zigi Swim which I'm aiming to launch in July. The samples should be ready by mid May and I am planning to get them photographed at the end of May, but I wanted some advice on the Pre-Launch timeline and content qty. Firstly what is the best timeframe for pre launch (1 month/ 6 weeks?) and secondly how much content should I post over that time? Should I be storying everyday of pre launch & posting to IG 3 times a week or more/less? Say the professional photographs from my shoot abroad are ready a month before launch, should I start posting them straight away and build hype or should I just do sneak peaks, BTS and educational content and save the good 'model photographs' for once I've launched? Apart from friends and family I'll be building my audience from scratch! Thank you so much for your help, Libby x Have a question you want answered on the podcast? Send us a DM over on Instagram: https://www.instagram.com/marketingandmargaritas_
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