PODCAST · business
Marketing and Margaritas
by Marketing and Margaritas
The marketing podcast helping entrepreneurs start up and scale up with actionable and profitable advice.
Episodes
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Ad Angles & Creative Formats Your Meta Account Is Missing
If you opened your Meta ad account right now, how many genuinely different messages would you find? For most brands, it's the same few angles on repeat. A product-focused ad, a testimonial, some UGC and maybe a founder video. But here's the problem: changing the format doesn't necessarily mean...
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Comment This Word: The DM Strategy Actually Driving Leads
You’ve seen it everywhere: “Comment the word GUIDE and I’ll send it straight to your DMs.” But there’s a big difference between using a trigger word and actually having a strategy behind it. In this episode, Ruby breaks down the DM strategy she’s been using with clients to turn content into...
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Prepping For Q4: Insights Into What We're Doing Now
Q4 is around the corner, and the work you do now will determine how well you perform when the busiest period of the year hits. In this episode, Madelene & Ruby take you inside the strategies we're currently discussing and implementing across our clients as we prepare for Q4. If you're heading…
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Black Friday Rapid Fire - All Your Questions Answered
Black Friday success doesn’t start when your sale goes live. It starts months before. Following on from our last Black Friday episode, we’re answering some of the biggest questions we received from business owners about what they should actually be doing now to prepare for the busiest sales…
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Are Online Courses Dead? Why Paid Challenges Are the Future of Digital Products
Has AI killed the traditional online course? With information now instantly available through platforms like ChatGPT and Claude, customers are no longer willing to pay thousands of dollars for another collection of videos and modules they may never finish. They do not just want more information,...
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Black Friday Is Coming: Here's What to Start Planning Now
In this episode, we're talking about Black Friday NOW and for good reason. The brands that win the biggest sales weekend of the year don't start planning in October; they start months in advance. We break down exactly what ecommerce brands should be doing now to maximise revenue, reduce ad costs,...
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Instagram Growth Strategies That Actually Work
Instagram is changing faster than ever, and the strategies that worked last year won't necessarily grow your brand today. In this episode of Marketing & Margaritas, we're here to unpack six Instagram strategies that are driving real results in 2026. From the rise of Yap videos and Trial Reels to...
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Rapid Response: Your Marketing Questions, Answered Fast!
It’s time for Rapid Response, where we answer your marketing questions completely unfiltered and off the cuff. We put up a question box on Instagram, you asked your questions, and now we’re giving you our raw, unprepared thoughts. From strategies that work to industry hot takes, this is the...
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New Quarter, New Marketing Strategies. What We're Working On This Financial Year For Our Clients
You all love these episodes! Ruby and Maddi breakdown their core focuses for Q3 and the new financial year including; Improving reach Paid ad funnels Webinar funnels Black Friday and more!
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Meta Ads Are Down… Now What? How Smart Brands Survive A Performance Slump
We're backkkk and Ruby has some exciting news to share! With rising CPAs, unpredictable performance, EOFY pressure, and global uncertainty impacting consumer behaviour — a lot of brands are asking the same question right now: “What do we do when Meta stops working?” In this episode of Marketing &...
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Master the Art of Hooks: 3 Layers to Capture Attention
Most marketers/business owners are wasting precious opportunities because they’re missing the true power of an effective hook. If your content isn’t passing the first 3 seconds in the attention game, all your effort may be wasted. But what if you could flip the script and craft hooks that…
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Instagram’s New Reels Insights Explained: What Your Skip Rate Is Really Telling You
Instagram has quietly rolled out new Reels insights and they could completely change the way you create content. In this episode of Marketing & Margaritas, we break down Instagram’s latest analytics update, including skip rate, share rate, save rate, reposts, comments and what these metrics...
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Margi Hour: How To Reach New People With Organic Instagram
Today's Margi Hour is from Aurora; "Hey girls how can I reach new people with organic IG? Right now I am just reaching the same people and it feels pointless?" Want a question answered on the podcast? Jump into our Instagram DMS @marketingandmargaritas_
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What We’re Doing for Clients Right Now (Marketing Strategies That Are Working)
Forget theory — this is what’s working right now. We’re unpacking the exact strategies we’re implementing across our client accounts, from landing page testing and quiz funnels to the small tweaks that are driving big results. If you want a real look at what’s happening inside a marketing agency…
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Rapid Response: Your Marketing Questions, Answered Fast!
It’s time for Rapid Response, where we answer your marketing questions completely unfiltered and off the cuff. We put up a question box on Instagram, you asked your questions, and now we’re giving you our raw, unprepared thoughts. From strategies that work to industry hot takes, this is the...
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Mastering Meta: What’s Actually Working Right Now (Backed by Data & Real Accounts)
In this episode, we’re breaking down exactly what’s working on Meta right now, not just theory, but what we’re seeing inside real ad accounts at MADE. Marketing, backed by industry benchmark data. From the shift to micro persona targeting to the creative formats actually driving conversions, this...
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Dupes.... But For Programs
We’ve all seen the rise of dupes in fashion and beauty… but now it’s happening in business. From calendar apps to course builders and memberships — there’s a cheaper version of almost everything. In this episode, we're breaking down the truth about buying lower-cost alternatives to premium…
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Email List Not Converting? The Real Reasons Your Subscribers Aren't Buying
If you've got an email list but your subscribers just aren't buying, you're not alone - and you're not doing it wrong. In this episode we're getting honest about why so many business owners are sitting on an email list that looks great on paper and converts almost nobody in reality. We break down...
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The Meta Breakdown Effect: Why Your 'Best Performing' Ads Might Be Getting Less Budget (And Why That's Actually Good)
[Subscriber Only Teaser] Enjoy a sneak peek into Maddi's paid episode. Ever wonder why Meta spends more budget on your "worse performing" ads and placements? In this episode, I break down one of the most misunderstood concepts in Meta advertising - the breakdown effect. You'll discover why that...
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How To Use Instagram Stories For Business in 2026
If you're not using Instagram Stories strategically, you're missing your warmest, most ready-to-buy audience every single day. In this episode, Ruby breaks down exactly why Stories are non-negotiable for business owners, why they're the best place on Instagram to actually make sales, and how to…
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Mastering Meta: Strategies for Success In 2026
In this episode of the Marketing and Margaritas podcast, Ruby and Maddi discuss the evolving landscape of advertising in 2026, focusing on the importance of organic-looking ads, creative diversity, and understanding Meta's algorithm. They emphasise the need for brands to adapt their strategies to...
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Margi Hour: Should You Specialise In Organic Or Paid Marketing
On today’s episode, we answer Christie’s lovely voice note about working in marketing and whether it’s possible to specialise in both paid and organic social. Ruby and Maddi share their own journeys, and how niching down has benefited their businesses in the long run. If you want a question...
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What To Expect In Marketing For 2026
we’re looking ahead to 2026 and breaking down the key marketing trends you need to know. From shifting consumer behaviours to emerging content styles, we’ll explore the strategies that will help you stay competitive in the year ahead. If you’re planning your 2026 or just want to be prepared for...
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Attracting Clients & Customers Who Actually Want To Pay You
Struggling to attract clients who actually want to pay you? In this episode, we break down what really drives buying decisions and why “feeling salesy” isn’t part of the process. Learn how to clarify your message, attract aligned clients, and turn your content into a magnet for the people who are...
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How to Avoid the December–January Sales Slump
If you’ve ever felt the December–January dip creeping up on your ecommerce store, this episode is your roadmap for keeping revenue flowing while everyone else is blaming the season. In today’s chat, we break down the exact strategies we use with clients to turn what most brands call “the dead...
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2026 Planning and Forecasting for Your Business
If you want a profitable, sustainable, and intentional 2026, the time to plan isn’t January - it’s right now. In this week’s episode, we dig into the strategy and structure you need to build next year on purpose instead of on the fly. We’re covering: • Why early planning is the #1 predictor of a...
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Margi Hour: Should You Boost Posts?
Today's Margi Hour question is from Simone who wants to know what are the pros and cons of boosting posts and if the engagement on posts can help improve your ads. Want a question answered on the podcast? Send us a DM over on Instagram @marketingandmargartitas_
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Getting Started With Ai In Your Business
It’s one of the questions we get asked the most — how can I actually use AI in my business? In this episode, we’re breaking it down simply. No jargon, no tech talk, just practical ways to use AI to save time, boost creativity, and make your marketing (and life) easier.
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Lessons from the USA: Among the Best in Performance Marketing
Maddi here, I just got back from Foxwell Founders' meet up in Portland USA and I thought I'd share all the insights around performance marketing. I joined Foxwell Founders earlier this year and it has been one of the best decisions I've made. To be amongst such extraordinary digital marketers is...
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Top Email Marketing Strategies: Crafting Engaging Content That Converts
Re-Release: The Email Marketing Episode Everyone Loved We’re bringing back one of our most downloaded episodes - because honestly, it’s that good (and we know you might’ve missed it the first time). In this episode of Marketing & Margaritas, we’re diving into the top strategies for creating...
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Meta Ads Insights: What's Working Right Now
Receive 20% off Maddi's Master Your Meta Ads Workshop! Just use the code marketing&margaritas at checkout. 👉 Book your spot here Now, onto today’s episode, we’re unpacking how organic content is turning into some of the best-performing ads right now. You’ll hear why creative diversification is...
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Instagram Insights: What's Working Now
In this episode of the Marketing and Margaritas podcast, we dive into the latest trends and strategies that are working on Instagram right now. From the importance of a robust Instagram story strategy to the benefits of creating a signature series, we discuss how to effectively engage your…
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Margi Hour: Marketing for Service-Based Businesses: Building Loyalty Without Discounts
Today's question is from Leah: "I’ve been loving listening to your podcast episodes when I’m travelling for work! I’m a speech pathologist living metro, that provides outreach services to rural and remote Queensland. I do the marketing for our business which has multiple clinic locations, and…
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Your Q4 Success Plan: Content, Conversions & Closing the Year Strong
We’re back with another quarterly breakdown and this one’s all about making Q4 your biggest quarter yet. In this episode, we talk about how to maximise your holiday campaigns without discounting too hard, the best way to prep your audience now for Black Friday & Christmas, and how to use...
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The 4 Stages of Selling on Instagram (That Most People Miss)
Are you showing up on Instagram but still not seeing the sales you want? In this episode, we’re breaking down the four essential stages of selling on Instagram and why missing just one of them could be costing you. Ruby walks through the full framework, from consistently attracting new leads to...
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Rapid Response: Your Marketing Questions, Answered Fast!
It’s time for Rapid Response, where we answer your marketing questions completely unfiltered and off the cuff. We put up a question box on Instagram, you asked your questions, and now we’re giving you our raw, unprepared thoughts. From strategies that work to industry hot takes, this is the...
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Creative Diversification: The Ad Types You Need to Win on Meta
Meta’s Andromeda update has flipped the script: your creative is now your targeting. That means the old “find one winner and scale it” playbook no longer cuts it. In this episode, I break down the nine essential creative categories every business should have in their account in 2025. You’ll…
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Stories to Sales: Mastering Instagram Conversations That Convert
Instagram Stories aren’t just for pretty pictures and behind-the-scenes snippets, they’re one of the most powerful tools for turning followers into loyal customers. In this episode, we break down how to use Stories to spark real conversations, build trust, and guide your audience seamlessly from…
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Meta's Algorithm Change: How 'Andromeda' Is Transforming Facebook Ads
Meta has rolled out an algorithm update that's changing everything about how Facebook and Instagram ads work. In this episode, Maddi explains "Andromeda," Meta's new AI-powered ad retrieval engine that's flipping the script on targeting. We discuss why your structured funnel campaigns might...
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Margi Hour: Marketing Strategies For Brick & Mortar
On today's episode of Margi Hour we answer Mel's question: "Hey team. Love listening to your podcasts. Can I pop a request in? I notice so many marketing podcasts and communities are really focused on product based businesses and I understand all the strategies you talk about for this. However,...
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TikTok Ads 101: The Basics You Need to Know
Thinking about running TikTok ads but not sure where to start? In this intro episode, we’re breaking down the basics of TikTok ads—what makes them different, why they work, and how to get started without overthinking it. From the power of short-form video to the secret behind a winning TikTok ad,...
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How to Increase Instagram Engagement Using DMs
Ever wonder why your Instagram engagement feels flat—even when you're posting regularly? In this episode, we're breaking down why the real secret to engagement isn’t in the likes—it’s in the DMs. We'll explain how the algorithm really works, why Instagram is prioritising conversations, and how to...
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New Segment: Rapid Response - Your Marketing Questions, Answered Fast!
It’s time for Rapid Response, where we answer your marketing questions completely unfiltered and off the cuff. We put up a question box on Instagram, you asked your questions, and now we’re giving you our raw, unprepared thoughts. From strategies that work to industry hot takes, this is the...
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Margi Hour: How To Stand Out In A Saturated Market
Today's Margi Hour question comes from _tsitsi__ "How can I stand out in a saturated market such as jewellery?" Want a question answered on the podcast? Send us a DM over on Instagram: https://www.instagram.com/marketingandmargaritas_/
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The Secret to Unlimited Ad Variations (Subscriber Preview)
Struggling to keep up with creative demand for your Meta ads? In this teaser episode, Maddi reveals why most businesses are approaching creative testing completely wrong - and preview the framework that's generated millions in revenue for her clients. Discover why your biggest winners are already...
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Instagram’s New Features: Friend Maps, Lockable Posts & Smarter Search
Instagram’s been busy, and in this episode, we’re breaking down all the latest updates you need to know about. From the new Friend Map feature (hello, real-time location sharing) to lockable posts that hide content behind a secret code—these changes are set to shake up how we use the platform....
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Ready To Win Q3? Here Are The Strategies You Need To Follow
We’re back with another quarterly breakdown! In this episode, we chat about the power of founder-led ads, how to set up an ambassador program to fuel your content bank, and why leveraging the ‘close friends’ feature on Instagram can boost conversions. Plus, we dive into lead generation tips…
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Margi Hour: Marketing Career Advice
On today’s Margi Hour, we’re diving into your questions about working in the marketing space. From building your portfolio, to gaining experience across different skills, to taking the leap as a freelancer — Ruby and Maddi share their journeys, plus give insights into what they look for when…
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Meta’s Latest Growth Tips: AI Tools, Creator Collabs & the DM Goldmine
Meta just dropped a stack of performance-boosting tips during their latest earnings call—and if you want to grow on Instagram in 2025, this episode is your roadmap. From AI tools that help you create faster, to why Reels are still king for reach, and how to turn DMs into dollars—we’re unpacking...
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Is Advantage+ Really an Advantage? Meta’s AI Shift Unpacked
Is Meta’s Advantage+ really living up to its name—or just another push toward less control? In this episode, we dive into the latest updates to Meta’s ad platform and explore how these AI-driven changes are impacting campaign performance across industries. From broader targeting to creative-first...
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Frequently Asked Questions
How many episodes does Marketing and Margaritas have?
Marketing and Margaritas currently has 174 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Marketing and Margaritas about?
The marketing podcast helping entrepreneurs start up and scale up with actionable and profitable advice.
How often does Marketing and Margaritas release new episodes?
Marketing and Margaritas publishes regularly with 174 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Marketing and Margaritas?
You can listen to Marketing and Margaritas on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Marketing and Margaritas?
Marketing and Margaritas is created and hosted by Marketing and Margaritas.
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