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Margie Agin: Master Messaging Alignment for B2B Tech Growth episode artwork

EPISODE · Jun 17, 2025 · 50 MIN

Margie Agin: Master Messaging Alignment for B2B Tech Growth

from Back on T-R-A-C-K · host MKG Marketing Inc

Unlock the secret sauce behind B2B tech growth.In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with brand strategist Margie Agin to understand why “lead gen” often hides a deeper messaging problem. She shares three simple questions to uncover your ICP’s real pain. You’ll get quick-fire tactics to unite marketing and sales under one clear story. Plus, walk away with a one-sentence rewrite that moves the needle immediately.Powered by MKG Marketing. A digital marketing agency that's radically transparent. (00:00) - Intro & What We’re Cooking Today (02:15) - Brand-Recipe Game (07:30) - Spotting Message Misalignment (15:00) - Your Trigger for a Messaging Overhaul (18:45) - Avoiding the Ad-Spend Money Pitfall (22:30) - AI as Your Messaging Sidekick (28:50) - The Insights Triangle (35:10) - Personal Joy Break (37:00) - Rapid-Fire Takeaway (38:30) - Close & Where to Find Margie

Episode metadata supplied by the publisher feed · Published Jun 17, 2025

What this episode covers

Unlock the secret sauce behind B2B tech growth.In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with brand strategist Margie Agin to understand why “lead gen” often hides a deeper messaging problem. She shares three simple questions to uncover your ICP’s real pain. You’ll get quick-fire tactics to unite marketing and sales under one clear story. Plus, walk away with a one-sentence rewrite that moves the needle immediately.Powered by MKG Marketing. A digital marketing agency that's radically transparent. (00:00) - Intro & What We’re Cooking Today (02:15) - Brand-Recipe Game (07:30) - Spotting Message Misalignment (15:00) - Your Trigger for a Messaging Overhaul (18:45) - Avoiding the Ad-Spend Money Pitfall (22:30) - AI as Your Messaging Sidekick (28:50) - The Insights Triangle (35:10) - Personal Joy Break (37:00) - Rapid-Fire Takeaway (38:30) - Close & Where to Find Margie

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Margie Agin: Master Messaging Alignment for B2B Tech Growth

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How long is this episode of Back on T-R-A-C-K?

This episode is 50 minutes long.

When was this Back on T-R-A-C-K episode published?

This episode was published on June 17, 2025.

What is this episode about?

Unlock the secret sauce behind B2B tech growth.In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with brand strategist Margie Agin to understand why “lead gen” often hides a deeper messaging problem. She shares three...

Is there a transcript available for this episode?

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