Mark Bitterman On Human Scale

Mark Bitterman is the Selmelier and CEO of The Meadow, a company offering a curated selection of artisan salt, chocolate bars, cocktail bitters, fresh-cut flowers, wines and vermouths, and accessories for the kitchen and table. He is also the CEO of Bitterman Salt Co., a salt provider to some of the world's most renowned chefs, bartenders, retailers, and food manufacturers.  Mark has written five books, one of which landed a James Beard Award. He consults with Fortune 100 companies, teaches at institutions such as the Smithsonian and the Institute for Culinary Education, and collaborates with leading chefs from Japan to Ukraine. He has also been featured in The New York Times, The Wall Street Journal, The Guardian, The Atlantic, GQ, The Splendid Table, All Things Considered, Bizarre Foods, and dozens of other major network TV and radio shows.  In this episode… Food is one of the things that enhances the sense of community. So how can you make it as flavorful as possible for people to enjoy more?  According to Mark Bitterman, salt is the only ingredient in the human diet that is a dietary requirement eaten by all people in all places on Earth. Through his experience in France, he discovered different types of salts. He shares his journey of building a company to provide sea salts to add flavor to foods so that people can enjoy and improve their sense of community.  On this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk to Mark Bitterman, Selmelier and CEO of The Meadow, about the power of real food and ingredients. Mark shares his experience in France that pushed him to start a salt business, the power of salt, The Meadow, and the value of human scale.