Mark Drager, Marketing and Taking Photos of 3 Legged Cats

Lee chats to Mark Drager, marketing expert and Canadian fine-haired business consultancy owner. He has worked on thousands of projects for hundreds of different companies ranging from international brands and airlines to small pre start ups. He is also a podcast host of “We Do Hard Things”, brand strategist and speaker. KEY TAKEAWAYS Mark originally went to film school and left to work in television and eventually a corporate environment producing training materials and marketing. To build a company takes time, experience compounds, connections build and skills improve. Overnight success can be perceived, but in the background all the past experience helps support the version of the person people see. Be specific. Vagueness achieves very little. Be precise about your goals and they will be easier to aim for. BEST MOMENTS ‘I started “Phantom Media” in 2006. I was 23, my oldest daughter was only a week old when I decided to do this. My wife had no income and within two months I quit my job, had no money, no income, new born baby, my wife was at home and I was like ‘ Im gonna start this company” - Mark ‘You can show up like an overnight success because people won’t see the work you’ve done in the background. The work you’ve done in the background doesn’t have to be a slog or even linear.’ – Mark ‘If we are vague, if we’re fuzzy, if we’re not quite sure. I’m struggling with this right now. I have a podcast that we are a year and a half into, eighty episodes into and I’ve still not really defines enough who my audience is.’ - Mark GUEST RESOURCES Website https://www.markdrager.com/ Podcast https://youtube.com/c/MarkDragerYT   VALUABLE RESOURCES Business Problems Solved Podcast          ABOUT THE HOST   For the last 15 years, I have been a multi-sector internal or external business improvement consultant, building the improved capability of individuals, teams and businesses. In my spare time, I enjoy spending time with my two young children Jack & India. I also enjoy listening to and reading business & personal development material. Lee Houghton is “THE Business Problem Solver”, a Management Consultant, CX Specialist and Keynote Speaker.   CONTACT METHOD   You can contact Lee Houghton on 07813342194 [email protected] https://www.linkedin.com/in/lhoughton/