Mark Irvine on the State of Marketing

In this Marketing Over Coffee: Learn about Ad Campaign Management, Lockdown Activity, Smart Bidding, and more! Direct Link to File Brought to you by our sponsor: TrustInsights Mark is the Director of Strategic Partnerships and Former Sr. Data Scientist at WordStream When do you reach a point where you need to add a tool to manage your ad campaigns? The seven tasks you need to focus on every week What level of spend triggers the need for a tool? 7:46 Join the Trust Insights Analytics for Marketers Slack Group! Smart bidding vs. Manual bidding WordStream Covid-19 Resource Page Impact of the pandemic 25% searches are "never before" Services are back in style The fallacy of sitcom apartments Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.