Mark Johnson: Choosing SE Asia, Startup PR & Selecting Agencies - E108

Mark Johnson is Co-Founder of SEED Strategies, a communications and public relations consultancy for startups and companies that are scaling. Founded in 2019, since its inception, SEED Strategies has worked with a range of companies seeking to deliver a positive impact across a multitude of industries and geographies. Prior to establishing SEED Strategies, Mark worked as Head of Customer Experience at INSEAD, where he helped drive digital transformation in the degree programmes and implemented structures that helped embed the need to focus on the customer in all levels of decision-making. From 2011 to 2017, Mark worked across Asia within the public affairs and communications space. He helped drive the global communications strategy for Masdar and the Zayed Sustainability Prize whilst working in the UAE, formulate strategy and advise clients such as Mars and RB in Indonesia on the opportunities and challenges of the forthcoming government, and led the communications for clients such as Audi during his time working in China. Mark started his career as a communication adviser and political strategist in the United Kingdom and European Parliament. During his 6 year's in politics he helped devise and implement comprehensive grassroots communications strategies to ensure electoral success for the Labour Party. Show notes at: https://www.jeremyau.com/blog/mark-johnson You can find the community discussion for this episode at: https://club.jeremyau.com/c/podcasts/mark-johnson This episode is produced by Kyle Ong.