Mark Shanley on Reclaiming Fun in Advertising

Mark Shanley, Executive Creative Director at Adam & Eve/TBWA, shares his perspective on creating advertising people actually want to watch. From working on global brands like Nike and Puma to redefining brand purpose and embracing AI-driven creativity, Shanley discusses how bold, culturally resonant ideas can cut through an increasingly ad-avoidant world. He also reflects on staying relevant in a fast-changing industry and why the best ideas often come from unexpected places.Mark Shanley is a Dublin-born creative leader known for shaping culturally impactful work for global brands including Nike, Puma, and the V&A. After beginning his career in graphic design, he spent over two decades working across Dublin and London, including leading creative for Nike across multiple international markets. Shanley is recognized for championing bold, entertaining ideas that cut through and resonate in culture.Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.